Friday, April 13, 2012

Cabana?s Fan Page Mobilizer Turns Facebook Pages Into Mobile Web Apps

FPM-Logo-Large_GREENMobile development startup Cabana is launching a new product today called Fan Page Mobilizer aimed at small businesses who want to bring their Facebook presence to smartphones. There have been a lot of startups promising easy-to-use mobile app-building tools, to the point where my eyes start to glaze over any time a new one launches. However, Cabana has attracted the backing of impressive investors who presumably know more about this stuff than I do, including First Round Capital, Lerer Ventures, SVAngel, Gary Vaynerchuk, Shervin Pishevar, Kevin Rose, Chris Sacca, Dave Morin, Philip Kaplan, Tyler Crowley, Mark Silva, Jack Andrys, Bill Warner, and Alex Elenski. And co-founder Reeve Thompson says it's aiming at a unique audience that falls between the professional developers served by a company like Appcelerator and the more casual customers targeted by AppMakr and Mobile Roadie ? Thompson describes his customer base as "serious hobbyists."

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